5 Innovative Trends in Office Design and Branding

Office design has come a long way in the past few years. For modern workplaces, branding is integral to the design of offices and meeting rooms. This means that use of space, colour schemes, and logos bring branding to life. Gone are the days where offices were nothing more than rows of desks and bare meeting rooms. Interior designers are bringing commercial spaces to life with light, colour, and texture, so you can spark creativity in your workers. Here are some of the trends that are really making an impact.

Colour and Texture

Firstly, colour and texture have become huge parts of office design. With open-plan spaces becoming more popular, walls are falling to the wayside. Designers are using colour and texture to define spaces and section off different parts of a workplace, giving the illusion of more open space. This is done through using softer fabrics, like comfortable sofas and chairs, combined with a mix of solid industrial materials like wood, metal, or plastic. Used together, these different textures create a contrast that works really well. Coupling these elements with branded artwork that is colour co-ordinated, such as logo stickers or graphic wayfinding signs, helps to tie a room together and create a cohesive story.

office design and branding coloured sofa

Multi-tasking Workspaces

Another trend in office design is multi-tasking workspaces. Rows of desks in crowded rooms are no longer the norm. With an increasingly mobile workforce and wireless technology, multi-purpose workspaces are becoming more and more popular. Perfect for holding meetings or creative sessions, offices divide into areas rather than rooms. Creative solutions such as pods and break spaces replace the traditional office feel. This gives workers the opportunity to work collaboratively or individually with ease. With a variety of workspace options, like benches, armchairs, or booths, it’s much easier for employees to find their ideal way of working, and increase productivity levels.

office design and branding multi use space

Technology and Storage

With more companies now storing files online, there’s less need for storage units around the building. Filing cabinets, bookshelves, and paper trays are replaced by lockers and portable folders. Less paperwork means more connectivity. Businesses go wireless where possible and use clever design to hide wires for charging devices around desks and seating areas. Taking away storage units means more space for a clean, sleek, minimal look.

office design and branding open space

Office Lounge Areas

Mindfulness and wellbeing are now an important consideration in commercial workspace design. Lounge areas offer a calm place for employees to relax, and, above all, create a cosy home-away-from-home feel. Cleverly co-ordinated furniture in warm, inviting colours make an impact on an open plan space. This is an opportunity to go for comfortable furnishings, softer lighting, and homely materials such as wood, with an offering of books and magazines to help workers disconnect when they need it. Above all, it lifts the mood of your employees.

office design and branding lounge space

Greenery and Plants

Finally, plants, flowers, and trees help to soften a work environment, and add life and colour to dull spaces. Adding greenery to your office through a selection of potted plants on desks and shelves can really help to uplift the area you’re in. If keeping on top of plants isn’t feasible, there are alternatives. Fake plants can create the same illusion, while wall stickers and wall patterns add a pop of colour and a distinct nature theme that prevents a closed-off, industrial feel in the workplace. Most importantly, plants reduce stress and improve concentration. If your office is feeling a little drab, you should probably try introducing some greenery. House Beautiful made a list of 11 plants that will help to perk you up, so check their top picks first.

office design and branding plants

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