3 Uses for Vinyl Decals in Shop Windows

Shop windows are an essential part of visual merchandising and branding your business. An attractive, on-brand window display entices new customers and gives your products an advantage. However, we know that designing a shop window can be hard work. Vinyl decals are the perfect solution, as they allow you to easily apply and remove a design for a long-lasting or temporary look. Here are 3 great uses for vinyl decals in shop windows.

Logo Vinyl Decals in Shop Windows

Firstly, simple logo designs are an important option. Logo decals allow you to prominently display your brand. Sizing will vary depending on your business type. A coffee shop or dry cleaners may benefit from a large logo which covers most of the window. This is because they are marketing a service, rather than a specific product. However, a clothing store may want to use a smaller logo, so that most of the window space can be used for displaying products. It’s important to note that colour makes an impact. Brighter colours stand out against the light, whereas dark colours may be difficult to see.

Vinyl decals in shop windows

Vinyl decals in shop windows

Holiday Vinyl Decals in Shop Windows

Holidays such as Valentine’s Day or Christmas are key marketing points for retailers, so it’s important to tap into them. Classic holiday motifs make an impact, or you can design your own. Vinyl is really quick and easy to remove, so it’s perfect for short term promotions or seasonal marketing.

Vinyl decals in shop windows

Centralising Products using Vinyl Decals in Shop Windows

Give your products centre stage by using frosted window film to create showcase windows. These window designs allow you to highlight key products and give them the spotlight. This creates an eye-catching keyhole effect. You can opt for plain frosted window film, or go for bright colours to really make them pop.

Vinyl decals in shop windows

When displaying smaller products, use smaller windows in the vinyl film to prevent empty space. Jewellers and accessories stores often use this technique to focus on particular smaller sized products.

Vinyl decals in shop windows

These cut-out designs work well when created in bold bright colours. Colours attract attention whilst the clear areas are used to showcase products.

Vinyl decals in shop windows

Vinyl decals in shop windows

For more ideas for your shop windows, visit our Inspirational Store Windows board on Pinterest.

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